CRM systems in practice facebook

Kdy: 19. 4. 2012 (čtvrtek) v 17:00
do 20:00
Kde: IES, učebna 109
Opletalova 26, Praha 1
50.082111° N, 14.431139° E
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Please sign up on this link so we know what language to conduct the lecture in – if there are non-Czech speakers, the lecture will be held in English.

Students will learn how Customer Relationship Management (CRM) systems are used on practical examples from the Czech business environment. The examples will cover all areas where CRM systems are used – business management, marketing campaigns management, customer case management and unusual applications of CRM systems in smaller companies in the role of lightweight ERP.